Thomas MacIntosh asked:


A small punch line can bring out a whole lot of difference. Sounds simple but the charisma of an advertisement lays in those few words along with the graphical or the designing part. A business house depends on various types of promotional measures and advertisement holds the primary importance among those. It is one of the strongest media of communication directly with mass. But who or what works behind the formulation and making of an advertisement?

The role of an advertising agency becomes prominent over here. The business house puts forward its area of promotion regarding a service or product. The USP is placed before the advertising agency. Simultaneously a concrete idea of the target audience is given before the creative people invest their energy with innovating ideas. The client servicing executives of the agency act as coordinators between the party and the creative section and the marketing executives fix up the budget. The client agrees with the deal and then the process of creating an ad initiates.

Making of an ad

Overall briefing is given by the client and that’s the key to enter into the making of ad. You cannot go against the client’s wish but what you can do is always give better suggestions to boost the promotional aspect.

Just check out an advertisement of a toothpaste. Now who are the target audience? You just can’t make a blank comment like everybody. The price and quality of the toothpaste will determine the outline of customers. Say the middle income group will mostly buy this product. So how will you draw their attraction towards it because there are other quality toothpastes already existing in the market? Therefore the promos and ads have to be such that they speak of something different if not new.

The layout, designing and finally hitting the market

The creative director with his/her team undertakes a brainstorming session looking into various aspects of the brand and the product. After trials and errors a positive conclusion is drawn that the whole family has to be involved in the ad to instigate the urge of buying the product by the target audience. Hence the kid in the family becomes the key to speak out about the thing. The punch line is exactly fitted to his mouth. In audio-visual medium this creates a havoc impact. The print and audio media also cover it to their best.

The trigger to the child’s psychology propels the business because from every family the kid will now nag to brush with that toothpaste. The promotional aspect of the business house is thus served to the most. An advertising agency works it out at its best.

Thomas MacIntosh asked:


What’s the first thing in the morning you do? Open your eyes and right from the bed you catch up with the bill board carrying the smart caption on a coffee brand. It’s no dreaming but the boon of outdoor advertising.

Morning begins with the ad of the coffee and then you take the first sip. Even if you are not so fond of this beverage, the impact of this outdoor advertising will instigate you to try out cappuccino at the break of the day. Well it can be any product and not necessarily coffee. Coffee is just an example to show you the greater impact an outdoor advertising can leave on you.

Catchy and interesting outdoor ads create appeal

The basic idea behind outdoor advertising is to focus a product or a service to a group of people living in a particular region. When a hoarding or a bill board is raised up, the importance of the location is always looked into. Now you cannot really carry out the ad of a hi-fi cosmetic product in a slum area. Again not so expensive body soap will do well in that zone. This calculation has to be done prior to the launching of the ad and the putting of hoardings.

The appeal has to be foremost generated. Without it the outdoor advertisement on a particular brand will go in vain. The business house must place the right Unique Selling Proposition and the target audience to the agency and thereafter the whole process of ad making and ad release is supposed to be conducted.

Awareness through outdoor advertising

You can easily promote an awareness program through outdoor advertising. Articulating ideas and noble thoughts on different missions and drives like environment protection, Aids awareness, child labor, gender issues can be raised up through outdoor advertisement. Here the intention is definitely not related to selling of a product. It is not even creating the brand image. This one exclusively signifies the creating of a general awareness in common mass that provokes them to a deeper thinking.

Well you might defy on the fact that such awareness hardly works. But if you conduct a simple survey in the particular locality you will find 80% has responded to the outdoor ad. At least the majority will say aloud that they have come to know about the thing from the hoarding. What more can the outdoor advertising do? Let social organizations then take responsibilities and play their key roles.

Jim Grayson asked:


At present the Windows Laptop and the MacIntosh Powerbook are the most preferred plaptops for people around the world. A Windows laptop has the Windows operating system installed on it while the MacIntosh Powerbook manufactured by Apple Inc. uses its own operating system. The Windows operating system is the most widely used operating system in the world. The Linux operating system, which is a open source operating system, is widely gaining popularity as it can be freely distributed. In addition, the Linux operating system is not the hacker’s paradise Windows is.

Let us compare the Windows Laptop and the MacIntosh Powerbook so that you can decide which one you would prefer.

The Windows Laptop comes in a variety of choices ranging from high-end, mid-range and ultralight laptops. A high-end laptop is preferred by those people who would like to replace their desktop machines. These machines usually have a large screen, fast processor and the maximum storage capacity. However laptops in this category weigh about 7 to 8 pounds and also include internal media devices such as CD-ROM and diskette drives. There may be a few USB ports so that you can attach external devices such as printers and digital cameras as well. A mid-range model is suitable for those consumers who would not like to shell out a fortune for their laptop. A mid-range model weighs a few pounds less than a high-range model and has a smaller screen. A mid-range model may be a little slower than a high-range model in terms of processor speeds and the options of internal media are more limited than in the high-range model. Ultralight models have the smallest display of all three and also the processor speeds are the slowest. The expansion capabilities and internal media are limited and the media devices are usually on the external side. The main advantages of ultralight models is they are easier to carry around because of their light weight and battery life is longer.

The MacIntosh or Mac are a line of laptops manufactured by Apple Inc. MacIntosh systems are usually targeted towards the home, education and the highly professional services market. The MacIntosh Powerbook is the first MacIntosh laptop powered by the Intel Core Duo processor. It has a 17 inch wide screen, but also is available in a 15 inch wide screen. The MacIntosh Powerbook is available in three configurations, the 15.4-inch model at 2.0 GHz (US$1999) and 2.16 GHz ($2499) and a 17-inch model at 2.16 GHz $2799). All three models come with the Intel Core Duo Processor and an 80GB or a 100GB or a 120 GB hard drive. USB ports a FireWire 400 port, a ExpressCard/34 expansion slot, DVI and VGA connectivity (VGA via included adaptor), optical S-P/DIF and analog sound output and inputs, gigabit Ethernet are also added in all the three configurations.

The machines run on the Mac OS 10.4 operating system which is the system developed by Apple Inc. The Powerbook also has a magnetic power connector known as Magsafe and it can detach easily when yanked to prevent the laptop from being pulled off the surface. The keyboard is backlit so that the keys are easily visible and there is also a scrolling trackpad that comes standard across the line. Extra accessories include an external USB modem as there is no internal modem available now and a TV output adaptor.

We have mentioned the basic features of the Windows Laptop and MacIntosh Powerbook. Both types of laptops are good in their own way. Weigh your needs and choose wisely.